Lawo, a specialist in broadcast and media technology, has announced the appointment of Martin Braun as the new head of sales for Germany, Austria and Switzerland (the DACH region). Braun brings more than 25 years of experience in the broadcast industry.
In his new role, Braun will be responsible for driving sales strategies, expanding market presence, and fostering strong client relationships across the DACH region.
Jamie Dunn, Lawo’s deputy CEO, expressed his confidence in Braun’s appointment: “Martin’s extensive experience and proven track record in sales leadership will be invaluable as we continue to grow and innovate in the broadcast and media technology sector.”
Before joining Lawo, Braun held significant positions at Linde, Pinnacle and Avid, where he successfully led sales initiatives and achieved substantial growth. Most recently, he was responsible for broadcast and audio sales in the DACH region, as well as Eastern Europe, CIS, the Middle East, and India. He also oversaw the channel partner network and was instrumental in monitoring and supervising all sales activities and processes, including sales growth and pipeline development.
“I am excited to join Lawo and lead the sales efforts in the DACH region,” said Braun. “Lawo’s commitment to innovation and excellence aligns perfectly with my professional values, and I look forward to contributing to the company’s continued success.”
Braun holds a Dipl. Ing degree in physical engineering from FH Munich. He will be based in Munich, Germany, where he will work closely with the regional team to deliver solutions to Lawo’s clients.
