A total of 64 Digital Projection Titan 37000 Wuxga laser projectors were at the heart of a 3D projection mapping show that took place on 26 October at the newly constructed New Administrative Capital Stadium in Egypt.
Situated 30 miles east of Cairo, the stadium, aimed to be the centrepiece of the Olympic City, seats 93,940 spectators.
For the show, HiLights Group installed an edge-to-edge 3D projection technique that integrated the stadium’s floor and walls into a cohesive display. “The immersive visuals, achieved through meticulous planning and cutting-edge technology, brought a 3D experience to life in a way that had never been attempted in the region,” said Yara Mahran, senior digital marketing specialist at HiLights Group.
The project aimed to create an unforgettable experience that would use high-definition projection mapping to cover a massive area, captivating the spectators and transforming the space. HiLights Group was given the brief to create a visually enticing environment, and the team took a custom approach, utilising 64 Digital Projection laser projectors.
“Our goal was to push the boundaries of visual immersion in a stadium setting,” said Mahran. “By transforming the space with high-definition, high-brightness visuals, we created an unforgettable experience that would engage the audience from every angle.”
She added that the team’s mission was to set a new standard in immersive entertainment, showcasing the possibilities of event technology.
To achieve a true 3D effect, HiLights Group’s team utilised a 90° projection technique on a canvas of more than 12,000m², utilising 64 Digital Projection Titan 37000 Wuxga laser projectors, chosen for high brightness, precision and reliability. The team carefully aligned the projectors to ensure depth and layering, Mahran explains: “By integrating custom 3D content and synchronisation animations, we created visuals that seemed to leap off the stadium’s surfaces, achieving the desired effect.”
The large canvas required a durable and precise laser projector that could deliver consistent, high-resolution visuals across the stadium’s expansive area. “The Titan’s brightness levels were pivotal in meeting the brief’s requirements for high-lux visuals on both the floor and walls, allowing us to deliver a vibrant and impactful display,” said Mahran.
Complementing the Digital Projection laser projectors were 10 Dataton Watchpax60 media servers combined with Olympic pixel manager, featuring 20,000 pixels and lighting fixtures from Vari-Lite and Robert Juliat. The technical team strategically positioned the stacked Titan laser projectors in different corners of the stadium to maximise coverage and maintain optimal throw distances to achieve a consistent 10mm pixel resolution and ensure smooth delivery of the content to the floor and the walls of the football stadium, with a brightness of 300 lux per square metre.
The content, created by Armoa Studios, included animations and colourful graphics specifically tailored to the stadium’s layout. It was crucial for HiLights Group that the visuals perfectly matched the technical layout, to produce a complete immersive experience.
Mahran said that the audience’s reaction and feedback was phenomenal, calling it “breathtaking” and “innovative”. She concludes: “This 3D projection mapping project sets a new benchmark for the future immersive events. The technical insights we gained here will influence our upcoming projects, enabling HiLights Group to continue breaking new ground in 3D projection mapping, all made possible thanks to the capabilities of Digital Projection Titan projectors.”
