Auerbach Pollock Friedlander and Auerbach Glasow have announced a new brand, Apeiro Design. The consultancy firm – which specialises in theatre/performance environments, architectural lighting and audio-video technology – is celebrating its 50th anniversary. It said the new brand emphasises its values and range of work. Apeiro, from the Ancient Greek, means ‘infinite’ or ‘boundless’.
“The firm’s strength has always been in the deep talent, experience, design ability and dedication of our staff,” said Steve Friedlander, CEO. “Apeiro Design acknowledges the team’s ability to successfully and elegantly solve the most demanding design challenges.”
“Our new brand celebrates boundless creativity, and reflects a mindset that has always been central to our company culture,” added Patty Glasow, executive vice president, who leads the lighting design practice. “We are well positioned for our next 50 years.”
The firm was founded in 1972 by S Leonard Auerbach. His legacy laid the groundwork for the team that now directs the firm. Working with Auerbach, they built it into a globally recognised theatre, audio-video and architectural lighting design consultancy with an extensive portfolio of award-winning projects.
In 2002, Auerbach + Associates was renamed Auerbach Pollock Friedlander and Auerbach Glasow, in recognition of the growth of the practice and the opening of a New York office. The firm now has offices in New York (New York), San Francisco (California) and Minneapolis (Minnesota), as well as locations in San Antonio (Texas) and Pittsburgh (Pennsylvania). It continues to expand its geographic footprint and ability to take on an even wider range of project types.
As Apeiro Design looks to the next 50 years, the firm’s owners – Glasow, Friedlander, Tom Neville, Robert Hill and Brad Kisicki – lead a core team of design consultants focused on innovative and achievable solutions for an ever-expanding roster of clients.
“We are thrilled to establish Apeiro Design as our new brand and to expand our efforts, building on our well-established foundation,” said Neville, the firm’s president.
