UK-based Concept Group reached a milestone in the third quarter of 2020, having delivered more than 50 large-format LED display installations for clients including LW Theatres, JCDecaux, Ocean, Global, Alight Media, Open Media and Exertis. Geographically ranging from Southampton to Glasgow, the projects included full turnkey and bespoke builds for digital out of home (DOOH) roadside projects, theatre marquee displays and indoor narrow-pixel-pitch LED solutions – an increasingly popular area.
The company noted that despite challenging economic conditions, it had seen an upsurge in demand for its DOOH roadside business, which has come back strongly after an initial period of uncertainty from the market. “We continue to work with the industry’s most forward-thinking companies who recognise the benefits and ROI associated with DOOH advertising, despite the current situation,” said Sean Morrough, managing director at Concept Group. “We are pleased to have maintained excellent communication and working relationships with our clients, which has enabled us to secure a good volume of business and remain a trusted partner.”
During the UK’s initial COVID-19 lockdown, Concept Group used the downtime on site work to design and plan the roll-out of projects and complete safe work strategies for its staff, to ensure full compliance with government guidelines. This allowed workers to return to site safely and work efficiently to deploy the sites as quickly as possible, delivering up to four projects per week.
With its extensive LED display and build experience, Concept Group has also extended its offering into the indoor market for fixed installation. This has been boosted by its newly signed partnership with technology distributor Exertis Pro AV. Both companies have worked closely together to educate internal sales teams and provide channel partners with additional project value.
As a result, several new projects are currently in the works, including a construction project encompassing large-format digital, due for completion in February 2021.
